from the website....
The idea: Money is power. And wherever large amounts of money collect, so also new centers of power form. The latest historical manifestation of this is the modern corporation. Make no mistake, these new power centers are not democracies. We don't vote for the CEO's or their policies (unless we are: rich enough to be significant shareholders, informed enough to know what's going one, and compassionate enough to care about more than just personal profit), yet our destinies are increasingly in their hands.So how do we use this weapon? Knowledge is POWER as much as money is. And by arming ourselves with knowledge we can make informed decisions as we wield our POWER. The authors of this book bring us the knowledge we need to make these informed decisions.
The solution: As these power centers shift, we must shift our own voices if we wish to be heard. As citizens, on average, we might vote once ever 4 years, if at all. As consumers, we vote every single day with the purest form of power...money.The Key issues:
The average American family spends around $18,000 each year on goods and services. Think of it as casting 18,000 votes every year for the kind of world you want to live in. Use this site to take back your power.
1. HUMAN RIGHTS: sweatshops, 3rd world community exploitation, international health issues, divestment, child labor, code of conduct.
2. THE ENVIRONMENT: global warming, rainforest destruction, pollution, recycling, renewable energy, greenwashing, toxic waste, eco-innovations, illegal dumping, sustainable farming.
3. ANIMAL PROTECTION: factory farming, animal testing, humane treatment, wild animal habitat.
4. COMMUNITY INVOLVEMENT: family farms, local business support, volunteer efforts, sustainable growth, philanthropic donations, nonprofit alliances, establishing foundations.
5. SOCIAL JUSTICE : fair wages, fatalities, union busting efforts, health & safety records, discrimination based on: race, gender, age, ability, religion, sexuality, ethnicity.
My amazing seven-year old LOVES money. She thinks it is really cool to be able to buy herself the stuff that she wants. One of my goals as a parent is to teach her the concept of voting with her dollars! So yesterday we were out buying groceries and she had a few dollars burning a hole in her little purse. I had already used the book that day to make several shopping decisions... like which brand of ice cream, rice and cheese to buy. We were standing in line at the check out and Rebecca decided that she had to have some gum. After setting the example through our entire shopping trip, I handed her the book and said, "Look up Candy and see if you can find any of these products on the list and what grade they get." It was fascinating to watch her face as she realized that not a single candy product on the shelf in this conventional mainstream grocery had even a C or D grade. She decided to pass on the gum here. We did go to a healthy grocery next to pick up a few more things and they had the gum that scored an A.
Let me tell you, the satisfaction this kid has knowing that she supported a company that got an A with her 79 cent purchase was glowing on her face at the check out and every time she pops one of those pieces of gum into her mouth, true satisfaction! Lesson learned. Start'em young, I say!
I encourage you to check out the website, buy yourself a copy, give a few as gifts, share the lesson/solution with friends, co-workers, and family! Know that supporting this project will help get subsequent editions published and spread the teaching of a new way of thinking about dollars spent.
Start revolutionizing the way YOU shop. BE armed with knowledge. And remember that EVERY DOLLAR spent is a VOTE for the practices of the company your dollar supports! Make sure that you are supporting practices that you can believe in.